grobag® baby sleeping bags joins SIDS & Kids



Since 2006, Grobag has donated over
$120,000 towards Sids and Kids Education  Programs*



Sids and kids does not endorse any infant care product*

Award-winning specialist baby sleep brand, grobag, distributed by bambini international, partnership with SIDS and Kids continues and to date we are happy to announce that we have donated over $120,000 to help fund SIDS and Kids education programs.*

grobag® baby sleeping bags are now available from www.sidsandkids.org

Over 50% of the sale of each grobag® sold via  www.sidsandkids.org/grobag.html will go directly to SIDS and Kids.

Tim and Megan Caporn from Bambini with Leanne Raven Chief Executive SIDS and Kids at the 20th Anniversary Celebration for Red Nose Day

Leanne Raven, Cheif Executive, SIDS and Kids says:

"SIDS and Kids provides the Australian community with SAFE SLEEPING information to reduce the risk of SIDS and sleeping accidents. Although SIDS and Kids does not endorse any products, we are pleased to make available grobag® baby sleeping bags on our website to assist with providing our safe sleeping message to parents."

For further information please visit
www.sidsandkids.org.html
or call 1300 308 307




grobag® is the specialist baby sleep brand and grobag baby sleeping bags are the number-one selling baby sleeping bags in the UK. They are a premier product, designed with safety, comfort and uncompromising quality in mind. They are made to exact specifications to ensure that they conform to all relevant safety regulations, Australian Standards and industry guidelines. grobag® baby sleeping bags help to make a safe sleeping environment for babies by providing a safe alternative to blankets and top sheets.

Also be sponsored by grobag® was production and distribution of SIDS and Kids door hangers, designed to help those who care for babies become more aware of ways in which the risk of SIDS can be reduced. Door hangers with the safe sleeping message are available by contacting SIDS and Kids on 1300 308 307 or grobag Australia on 1800 777 107.

*SIDS and Kids does not endorse any infant care products.

grobag® has been awarded the prestigious Mother & Baby Gold Award for Best Nursery item for the second year running. The competition which is judged by a panel of Mother & Baby readers, saw grobag® come out on top once again, confirming its place as the nation's favourite baby sleeping bag brand and a must have nursery item.

grobag® founder and director of parent company, gro-group, Rob Holmes, said: "We are absolutely delighted to have won the Mother & Baby Gold Award for a second year running. Safer sleep for babies was the main reason my wife and I created grobag® and this award is testament to that."

Innovation is always a focus for grobag® and new improved features have been introduced, such as the zip-click on 18-36 month bags which is designed to prevent inquisitive toddlers from opening their sleeping bag and a new design for the 0-6 month bag which makes it now suitable for use from 7lbs.

There have also been new additions to the grobag® safe sleep range, such as the grobag® egg™ digital room thermometer and the grobag® Socksuit™ which is designed to overcome some of the problems of badly fitting sleepsuits.

Mother and Baby UK awarded Gold for Grobag® baby sleeping bag in the Best Nursery Item category 2004/2005, 2005/2006 and now 2006/2007!

One of Australia's greatest hockey players and captains, Rechelle Hawkes, has been appointed Ambassador for international specialist baby sleep brand 'grobag®'. grobag® provide a specialist range of baby sleeping products that adhere to SIDS guidelines and promote healthy sleeping patterns amongst babies and infants.

Rechelle, is one of only two Australian females to win three Olympic gold medals at three separate Olympic Games and has played more international hockey matches for Australia than any other woman in the sport's history.

Now a mother to baby girl Madison and son Jesse, her new role as Ambassador will involve educating mothers about safe and healthy sleeping options for their children and how the range of grobag® baby sleeping bags can assist in developing good sleeping patterns and minimise the risk of cot death. Excited to participate as ambassador, Rachelle stated:

"I know many mothers that struggle to get their babies to sleep and after having used grobag® baby sleeping bags myself when Jesse was born, I was amazed at how well he began sleeping through the night."

"I want to let all mothers know that there are safe products now available in Australia. I want them to experience total peace of mind knowing the product is secure and designed with baby safety as a priority."

"I am excited by grobag's® commitment to safe sleep – they are a major sponsor of the SIDS and Kids education programs here in Australia and New Zealand and have also committed additional sponsorship to produce a quarter of a million nursery door hangers carrying the safe sleep guidelines. Internationally, they have also just extended their existing relationship and signed a 5 year partnership with FSID* for continuing research into safe sleep."

Now the number 1 baby sleeping bag in the UK, grobag® has also recently been awarded the Mother & Baby Gold Award for Best Nursery Item and the Best Nursery Product in the prestigious Tommy's Parent Friendly Award, UK.

grobag® baby sleeping bags are distributed by bambini international and are available online, at selected David Jones Stores and across 200 independent nursery stores. Visit www.grobag.com.au

Rechelle Hawkes available for interview or comment

For further information please contact Julie DeSilva, Director bambini international
Phone: 1800 777 107, Mobile: 0423 022 587, Email: julie@bambiniinternational.com.au

grobag®, the UK's favourite baby sleeping bag from gro-group™, has scooped a prestigious Tommy's Parent Friendly Award for Best Nursery Product in a celebrity filled award ceremony at Claridge's Hotel in London on the 23rd March 2005.

Half a million votes were cast in the awards, which look to find those companies that are considered the most parent friendly; taking parents' needs into consideration and helping them make their lives less stressful. The voting is proactive, without the help of shortlists, further highlighting the help that grobag? baby sleeping bags offer in establishing sleep routines, keeping children safe and assisting parents in getting a good night's rest.

Tommy's, the baby charity is committed to funding medical research and providing information to help more mums and dads through a healthy pregnancy and birth, and has been running the awards, which recognise parent friendliness, for 13 years. As well as the grobag® baby sleeping bag Best Nursery Product award there were a further 24 categories, including Best Supermarket, Best Baby Food Brand and Best Restaurant.

Commenting on the announcement, Rob Holmes, creator of grobag® baby sleeping bags and director of gro-group™ said: "Tommy's belief is that every baby deserves the best start in life and we are honoured to be given this award by a leading baby charity. We are especially pleased because it is voted for by UK parents, people that recognise that grobag® baby sleeping bags really make a difference."

Jane Brewin, Chief Executive of Tommy's, said: "One of Tomm's aims is to make life less stressful for parents and parents-to-be so we are proud to be able to uncover the most parent friendly organisations that are giving parents with young children a helping hand."

bambini international prides itself on providing practical nursery products that offer something better. As well as the market-leading grobag® baby sleeping bags, the range includes the  Prince Lionheart range. Visit www.bambiniinternational.com.au for information on grobag® baby sleeping bags and other products.

Tommy's, the baby charity was set up in 1992 and through a national programme of research aims to end the heartache caused by premature birth, stillbirth and miscarriage. It also provides information on healthy pregnancy to parents and health professionals. For further information visit www.tommys.org.